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The Matching Process
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“It's an opportunity to meet people at an executive level where you would spend months and months trying to make the contact and never get the undivided attention.”
- Christopher S. Nesbitt
Senior Vice President
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Brand Owner Interviews: A series of in-depth interviews are conducted with each of the brand owner teams during the months leading up to PackagingXchange (PAX). Only those packaging companies with real initiatives who are genuinely committed to meeting with designers and suppliers will move on to the next step.
Each of these brand owners may have 2-3 different projects to discuss with qualified packaging suppliers & designers.
Brand Owner Profiles: Brand owner profiles are created to provide background information plus an overview of all the specific project needs.
Matching Brand Owners with Designer & Suppliers: Based on the expertise of Packaging Strategies, these specific projects are carefully matched with qualified designer and supplier companies whose products can meet the brand owners needs.
Xchange of Information: The brand owner profiles are then distributed to the appropriate designers and suppliers prior to the event to determine a mutual agreement to meet.
Preparing for the Event:
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You communicate directly with each appropriate brand owner over a period of four weeks prior to the event in preparation for the on-site meetings. |
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Information between you and the brand owners is exchanged on a secure Xtranet website to help prepare for the meetings. |
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You arrive on-site fully prepared and ready to take advantage of the face-to-face work time. |
“To do this in a normal business mode would take about three months. It's about as efficient as you could get.”
- Randy Scott
Vice President of Marketing
Pliant Corporation
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